Sturm, Ruger & Co. Annual Report
This annual report for Sturm, Ruger & Co. is designed to prove that the firearm industry affects not only stereotypical gun owners, but every variety of owner, including people you see and talk to every day. The report profiles 7 real Ruger owners and features their unique experiences with firearms as well as other aspects of their lives. All photography by Paul Riley
Published on: 
2011
Art Direction, Graphic Design, Print Design
  • Sturm, Ruger & Co. Annual Report

  • This annual report for Sturm, Ruger & Co. is designed to prove that the firearm industry affects not only stereotypical gun owners, but every variety of owner, including people you see and talk to every day. The report profiles 7 real Ruger owners and features their unique experiences with firearms as well as other aspects of their lives. All photography by Paul Riley
  • The cover of this report was shot by a Ruger 12 gauge shotgun in order to achieve the bullet holes
  • Example of one of the profile spreads.  The features are hidden behind the photos on short sheets. This method was used to best exhibit the photography of the people featured