Sturm, Ruger & Co. Annual Report
This annual report for Sturm, Ruger & Co. is designed to prove that the firearm industry affects not only stereotypical gun owners, but every variety of owner, including people you see and talk to every day. The report profiles 7 real Ruger owners and features their unique experiences with firearms as well as other aspects of their lives. All photography by Paul Riley
Published on:
2011
Art Direction, Graphic Design, Print Design
- Sturm, Ruger & Co. Annual Report
- This annual report for Sturm, Ruger & Co. is designed to prove that the firearm industry affects not only stereotypical gun owners, but every variety of owner, including people you see and talk to every day. The report profiles 7 real Ruger owners and features their unique experiences with firearms as well as other aspects of their lives. All photography by Paul Riley
The cover of this report was shot by a Ruger 12 gauge shotgun in order to achieve the bullet holes
Example of one of the profile spreads. The features are hidden behind the photos on short sheets. This method was used to best exhibit the photography of the people featured


